Our priorities

Grieg Seafood has defined key priority areas for sustainability. Our priorities will ensure that our efforts respond to our main stakeholders´ expectations of us, as well as enable us to achieve our goals and create long-term value. The priorities also take into account our long-term commitments through GSI.

Our materiality matrix

The prioritisation of sustainability issues was carried out according to the guidelines developed by Global Reporting Initiative (GRI) G4. A multidisciplinary group including representatives of the management team was involved in the preparation and completion of this work. All aspects of the matrix are considered to be important, while the aspects in the upper right corner are considered the most important.

The assessment, which was conducted in 2013 and further aligned with the GSI in 2014, was based on a survey of our stakeholders´ expectations of us. Identified aspects of sustainability were ranked in terms of importance to each stakeholder group, as well as an assessment of potential risks and opportunities related to Grieg Seafood´s achievement. The matrix shows the sustainability aspects that emerged through the materiality analysis, and it clarifies our priorities. All aspects of the matrix are considered to be important, while the aspects in the upper right corner are considered the most important.

This report provides information on our approach to managing the issues of highest priority, and describes our main principles, and our performance, results and future goals and ambitions. Our high priority sustainability issues are:

  • Food safety and quality
  • Fish health
  • Sea lice control
  • Escape control
  • Employee safety and working environment
  • Anti-corruption and integrity
  • The ripple effect in communities
  • Transparency and stakeholder dialogue (this section)

Transparency and stakeholder dialogue in 2013

Grieg Seafood’s values are openness, respect and ambition; we therefore aim to develop our communication to meet the information needs of our stakeholders. We engage with our stakeholders through several initiatives and approaches. The below gives an overview of some of these, and highlights stakeholders’ key concerns.


  • We keep an ongoing dialogue with our owners about strategy and results. This includes frequent meetings with the board.
  • Our shareholders are concerned with the long-term value creation and returns, and therefore place special emphasis on risk factors such as mortality, lice, escapes and other aspects related to keeping the fish alive and healthy.

Investors and asset managers

  • We also strive to keep an open dialogue with potential investors and asset managers, through mediums such as, amongst others, this annual report, quarterly presentations and separate meetings with potential investors.
  • Similar to our existing owners they are concerned with long-term value and returns, and therefore we place special focus on risks related to mortality, lice, and escapes. Some investors specifically state that they regard management of these issues as a key indicator for potential value creation in the future.

National and international authorities

  • We believe in open dialogue with the authorities in the countries where we operate, and we contribute our views on areas that are important to us. We also strive to meet all requests for meetings and dialogue.
  • National authorities have until now emphasised challenges related to biology, biodiversity, food safety and long-term value creation.

Local authorities and communities

  • Our operation depends on acceptance from local authorities and communities. Dialogue with local communities mainly takes place through local stakeholders. In British Columbia (BC) there is a particular focus on dialogue with representatives of the local indigenous population. In these areas we therefore work with First Nations to ensure that these concerns are handled well.
  • Local communities are often concerned with local activity and employment, but also the influence on common natural resources and the landscape.


  • We work to understand and meet our customers’ expectations. This is often based on direct feedback or surveys.
  • Customers are particularly concerned with food safety and quality, often demanding clear certification and approach to the reduction of environmental impact.


  • We work to understand our employees’ needs and expectations, and we place particular focus on training and development, through collaboration with schools, apprenticeships and active stimulation of our employees to further their knowledge within their special fields. We also keep dialogue with trade unions representing our employees.
  • In 2014 we gathered the global management group to discuss what should characterise the Grieg Seafood culture.
  • Employees are especially concerned with safety and their working environment.

Non-Governmental Organisations (NGOs)

  • There are many different stakeholder organisations and we concentrate our attention on the most important associations constructively seeking improvements in the industry. This includes many environmental organisations and organisations working specifically with key issues. As part of our contribution to GSI, and the development of the ASC standard, we have participated as an active member of a working group on sustainable feed. This has included dialogue with a range of stakeholders, including NGOs who were invited to share their views and expectations.
  • NGOs are particularly concerned about our impact on the ecosystem around our operations, sustainable feeds and food safety.


  • We constantly work with suppliers to ensure that they operate according to our sustainability requirements. This especially applies to our suppliers of feed and staffing services. This cooperation has a strong focus on meeting requirements for equal treatment.
  • Suppliers are concerned with our integrity and establishing of clear but realistic requirements, as well as work to improve the fish-in-fish-out ratio.